Streamlining Content Production for Powerful Marketing Campaigns

Ever wonder how some companies consistently post a high volume of valuable content, scale a thriving brand, and still have time to run a successful business?

One of our clients faced this exact challenge when building a SaaS product designed to transform the gaming industry. Their mission? To redefine gaming by introducing smart NPCs that can communicate and interact with the players in real-time. While they were hyperfocused on the development process, they found it increasingly difficult to cut through the noise and stand out in a crowded market.

The Challenge

Although paid acquisition channels did perform and bring users to the platform, the team was actively searching for ways to grow their brand organically. Given their ICP’s focus on visually engaging content, they decided to double down on video content and leverage channels like TikTok and YouTube.

To execute this strategy, they needed experts in video production, editing, and branding. This was when they reached out to Apex for support in expanding their team. After a careful assessment, it was clear to us that our client required an in-house team to streamline their digital content production process. We identified the following list of key experts that were required for this:

A branding expert with a strong track record of scaling tech companies
A concept artist to supply the team with high-quality visuals and character designs
A 3D animation expert with skills in Maya and Unreal Engine who can create and animate characters and worlds
2 video editors who can consistently produce high-quality videos for social media content, branding, and marketing purposes.

The Solution

We began scanning the market to find the right people for these positions. Using a combination of the Apex talent network, niche marketplaces, partner resources, and other advanced sourcing methods, we connected the client with an average of 5 highly qualified candidates per position within the first 2 weeks of collaboration.

The first two roles filled were the concept artist and video editor. Once they were onboarded, they began supplying the business with 2-3 pieces of video content on a daily basis. With this system in place, the team began actively growing their social media following and growing their brand through consistent engagement with their core audience.

The Results

The following changes enabled our client to achieve impressive results:

Increased social media reach: they grew their combined social media following by 35% of their total following in the course of 2 months
Successfiul marketing campaigns: they started numerous marketing campaigns on platforms like X and YouTube with the average ROMI of 485%
Streamlined content production: they streamlined their content production process, reducing the average time to produce a piece of video content from 10 days to 3 days

“Apex played a pivotal role in connecting us with the people who have the skills and knowledge necessary to scale our brand. Within a couple of months, they have taken our marketing and branding to a new level.”, said the CEO.

Key Takeaways

This success story highlights how the right team could transform your brand and create the leverage that will yield a much higher return on your marketing efforts. Whether you are looking to source an in-house team or work with contractors to power your growth, Apex has you covered.

Ready to supercharge your team and grow your brand?

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